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The Think Brand not bland Guy's Testimonial
We appointed Phil Strachan to help us create a new brand identity for our longstanding provincial professional Accountancy practise, Hale and Co. We were looking for a modern, contemporary presentation to reflect our identity with a corporate and professional feel. Our existing brand was somewhat dated and not reflective of how we, and our clients, viewed ourselves and our business.
Given that we have a number of partners, each with widely differing opinions, we felt that the process would be somewhat protracted and tortuous. This proved not to be the case at all and Phil expertly guided us via an engaging and interesting process to a conclusion that we are all absolutely delighted with.
The whole process took much less time and was much less disruptive than we expected. Our brand now reflects our identity, and we have uniformity across our business. We’re delighted with the finished product and we are pleased also with the very positive feedback from our clients and professional connections.
Appointing Phil and his team was both great value for money and a great experience.
Several years later, as we added new services and expanded into Financial Services, we called on Phil’s services again. The task was particularly challenging because of the different views of the business owners but Phil skillfully brought all parties together in a collaborative and creative process to develop an exciting but uniform new brand for our group of businesses which with his advice, we rebranded as The Craufurd Hale Group.
Phil is a seasoned and experienced operator with creative vision and commonsense business nous!
PARTNER - HALE AND CO ACCOUNTANTS - NOW CRAUFURD HALE GROUP