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The Think Brand not bland Guy's Testimonial
Phil Strachan worked on the relaunch of the Olde Trip flagship real ale for Hardys & Hansons, delivering an exceptional redesign and refreshment of the brand rooted in the history of the famous Inn from which the ale takes its name.
The dedication of Phil and his team meant that the relaunch delivered a strong sales growth for the brand which came from the creation of a total brand experience from logo design, merchandise, advertising materials and even creating a visitor’s guide to the Inn as well! All delivered with excellent value for money and amazing attention to detail.
This ability to get to the heart of a brand and bring it to life was also well used in the development of a new range of guest ales from H&H - culminating in creating a 'visitors book' for each outlet taking these ales - all oozing with unique and quirky personalities - exactly what you expect from a guest ale, as the name and images tempted more people to list and try the range.
I would have absolutely no hesitation in recommending Phil to any business or brand looking to grow.
HEAD OF MARKETING HARDYS AND HANSONS – SUBSEQUENTLY HEAD OF BRAND AT O2 & PREVIOUSLY CATEGORY MANAGER AT MARS - NOW AT PEPSICO IN SENIOR INTERNATIONAL MANAGEMENT POSITION